The Journal

Ship smarter,
not harder.

Strategies on rapid validation, landing page conversion, and finding your first 100 users.

2025-12-28 5 min read

The 60-Second Smoke Test: How to Quantify Market Demand

Stop guessing if people want your product. Use the Smoke Test method to get hard data before you write a single line of backend code.

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2025-12-28 4 min read

Why a $20 Domain is the Biggest Trap in Indie Hacking

Buying a domain feels like progress, but it's often a form of productive procrastination. Here is how to validate your SaaS without the 'Domain Tax'.

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2025-12-28 6 min read

Building Lean in 2026: Why Your MVP Doesn't Need a Database

Backend complexity is the silent killer of early-stage startups. Learn why lead capture is more important than a Postgres schema for your first 100 users.

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